F Juice.com

With all the money the NFL has made this year through increased fines and ticket prices, one would think that sponsorship dollars would not be at desperate levels.  Wrong.  

The NFL will make Kentucky Fried Chicken the league’s first “official wing sponsor.” According to the Sports Business Journal,  ”KFC is part of Yum! Brands and pours products from fellow NFL corporate sponsor Pepsi. The rights acquired by KFC under the media-heavy deal will be used to push KFC chicken wings as the snack of choice during the playoffs and the Super Bowl. Look for TV and point-of-sale support, along with 32-ounce cups with NFL logos, Super Bowl ticket/trip giveaways via a sweeps overlay, and a bucket of chicken containing a wing count in accordance with the next Super Bowl — 43 or XLIII, depending on your preference.”

Juice:  For those of us who grew up on KFC and Mcdonald’s, this announcement warrants a celebration.  ”Finger lickin’ good”, is no longer a phrase used on college campuses.  

Furthermore, is it going to be difficult for KFC to find actors for their NFL commercials?  Answer: No.